Retargeting program

Interested in finding out more? Learn how to create full-funnel campaigns that drive tangible ROI for your business. How do you measure these cross-device efforts that target users at every stage of the sales funnel? The answer can be found when you look at your attribution models.

It's long been thought that the best way to measure the success of your ads is to account for how many people click on them. However, this simply isn't the case. Despite this influx of interest, many marketers continue to exclusively track ad clicks to measure their campaigns. At AdRoll, we measure success through conversions. A conversion occurs when a visitor completes an action that is valuable to your business after they interact with an ad.

Depending on your business, that might be a purchase, a lead form submission, a phone call, or any valuable action that helps your business grow.

By defining which conversions matter most to your business and how much each conversion is worth to you, we can help create campaigns that are best suited to your specific business needs.

In an ideal world, marketers would measure the success of their campaigns by taking into account every touchpoint that contributes to a sale. The multi-touch attribution model is generally viewed as the gold standard for marketing attribution.

It aims to incorporate all touchpoints, including display advertising, search, and even offline marketing, like events. The idea is that by accurately distributing credit across channels, multi-touch attribution helps marketers better optimize their entire marketing strategy. The setup process can be expensive and involved—requiring a deep dive into data, deduping of multiple systems, and more. Learn more about how to implement the multi-touch attribution model that fits your business.

With aggressive lead targets and limited program dollars, AlienVault hoped that retargeting would help them further leverage the investments they were already making, both organically and from a paid perspective. They used Retargeting for web and Facebook.

Pursuing these unsubscribed users proved to be extremely successful; without being able to reach them by email, AlienVault effectively re-engaged unsubscribed users with a CTR of 0. Yet, while exploring more sophisticated registration solutions, they saw that digital advertising deserved another go.

They came to AdRoll with the weighty challenge of increasing the number of registrants—and selling out sooner. To reach their entire sales funnel, they began retargeting across all inventory, including Facebook, Instagram, and the web.

Above all, AdRoll for Instagram has been their most creative and valuable tool for brand awareness. Not surprisingly, the marketing team is keeping Instagram in their ongoing promotional strategy for a growing lineup of events. The company noticed that prospective vacationers were using smartphones, tablets, and the web interchangeably, so its team worked with AdRoll to promote highly targeted ads across all devices.

With AdRoll, we had visibility into which platforms and devices were driving more conversions. While there were initial concerns that customers would not respond to being sent multiple emails, the end results put them to rest. For many marketers, retargeting has introduced a new form of data-driven personalization to convert casual browsers into loyal buyers. By simply placing a short snippet of code, marketers can turn valuable customer data into actionable advertising strategies—in real time.

Collecting anonymous information on user behavior and intent helps to ensure that brands can convert more prospects by engaging them with the right creative and messaging.

Introduction As retargeting continues to deliver strong results, marketers are increasing their investments not only to meet lower-funnel conversion objectives but also to strengthen upper-funnel awareness campaigns, lead nurturing, customer engagement, and loyalty and retention.

Retargeting What is programmatic advertising? What is retargeting? How does retargeting work? How retargeting works Someone visits your site but leaves without completing your desired action purchase, signup, etc.

Later, while on any device, they get targeted with your ad. Their interest is recaptured, and they return to your site to complete your desired action. Your own website AdRoll works by tracking the behavior of every user on your site. More than monthly site visitors Retargeting works best when you have at least monthly site visitors.

A site with structure and navigation AdRoll can help you run top-performing retargeting campaigns, but if your site has no clear way for visitors to take actions e. Retargeting on the web Web retargeting is the combination of tailored messaging and targeted ad placement.

Retargeting on social Social networks give brands a direct line to extremely engaged consumers. Retargeting on mobile Omnipresent and multipurpose, mobile has become an integral part of the shopping experience at every stage of the purchase funnel—from researching new products and comparing reviews to completing purchases and sharing with friends. CRM retargeting How does retargeting work with email?

Take advantage of these opportunities to serve emails: Subscribing to your blog or newsletter Logging in to their account with an email address Checking out Signing up for a promotion or coupon Learn more about email retargeting best practices here. Prospecting Prospecting or display prospecting helps attract new audiences who are likely to convert and become customers. Cross-device retargeting Cross-device simply means reaching prospects across different devices, like desktop computers, mobile phones, and tablets.

And try to tailor your copy so that it appeals to each individual section of your audience. Google Customer Match is currently know to present the highest conversion rate of all retargeting platforms. Surely the more someone sees your ad the more likely they are to click it? And the more annoyed people become, the more likely they are to block your ads. And there are some really excellent ways to boost your conversion rates available. So, if you have a few minutes spare, do some research and give it a whirl.

You bank balance will thank you! A leading financial services company was eager to convert more of its leads into sales across marketing channels. The original retargeting program was simple. Once a lead came in, they were targeted by the call center for a week before being abandoned. The company was already experiencing great results from direct mail for acquisition campaigns, so SeQuel recommended rejuvenating its retargeting strategy with a mail piece.